With the evolution of daily deals website, it seems as digital marketers, that we are having to fight for our consumers attention more than ever. But are we not already at saturation point where subscribers are receiving way more content than they can digest, often in formats that are brash and almost rude? Does it not seem that email marketing has lost all the quality with business just looking for a quick return for no effort? When did it become OK as a business to bombard users with messages ...
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I have long wondered with all the advancements in digital marketing capabilities, why most Australian businesses lack a true CRM program of any form. A true CRM program will always be a businesses best ROI marketing program and at conference after conference you hear of marketing teams saying 'this is the year' that they really get some structure around their program. So what is stopping businesses and why does Australia seem so far behind? There is obviously the capex requirement from a business to put in place a solid platform to run the program, and given the struggling retail environment, this could well be a struggle for a lot of businesses, however ...
›The offering of free shipping is a topic of much ...
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