RANDOM THOUGHTS OF A DIGITAL MARKETER

With the evolution of daily deals website, it seems as digital marketers, that we are having to fight for our consumers attention more than ever. But are we not already at saturation point where subscribers are receiving way more content than they can digest, often in formats that are brash and almost rude? ...

Social Media

t seems that so many businesses are wanting to jump on the social media bandwagon, thinking it will be the silver bullet that will solve all their sales problems. But then they simply setup a Facebook and Twitter account, whack some social media share buttons on their websites and think they are done. Why is it that organisations in this country think that this is enough? Social media is resource intensive and requires a clearly thought out strategy and approach to really make it work for your ...