Each week we are going to take a look at some of the most creative subject lines used in emails across leading retailers. Be it great use to copy, amazing story telling or an offer too irresistible to refuse, these are a list of the things that got us clicking.

NET-A-PORTER (14/4)
White re-mixed, cool clutches and Rosie Huntington-Whiteley’s style secret
The story telling at net-a-porter never fails to impress. Time and time again they set the benchmark in all things fashion and really know how to flow content from their online magazine. Its simple, cool and always grabs your attention for a quick 5 minutes reading.

OLD NAVY (13/4)
25% Off: Early Birds Get the Worm
Old Navy continues to keep it simple. Promoting their online exclusive sale they show great use of an old school saying. Simple, effective, perfect!

BANANA REPUBLIC (12/4)
Skirt alert: 1 skirt, 2 ways.
Just like their colleagues at Old Navy, Banana Republic has the perfect mix of fashion story telling and short, simple subject lines.

BODEN (12/4)
Fall for a fabulous Italian (fabric)
To introduce Boden’s range of Italian jaquard lines, the creative department has pitched it at their female audience perfectly. Who wouldn’t want to fall for an Italian during their busy work day.

Jo Mercer (11/4)
Double the love with 50% off your 2nd Pair
Adding a little bit of flair to their simple offer, the team at Jo Mercer has brought relevance to their subject line. The creative left a little to be desired, but the subject still has us clicking.